This chapter begins by providing a brief overview of masculinity and manhood and of cultural expectations of males. This includes the need to appear masculine and how societal expectations influence this and in turn how this may influence the design of health messaging and health promotion initiatives.
Male health seeking behaviour is discussed along with barriers and enablers of service access for men. Such barriers include fear of stigmatisation, and unhelpful features of a service delivery environment and communication.
The chapter concludes with suggested strategies for engaging males, and discussion of setting based approaches and workplace programs.
- Men's Health Resource Kit 2: Practitioners’ Guide to Effective Men’s Health Messaging -1.47 MB
This resource kit is the second of four parts and it draws on the authors' experience and contacts to make available to people working with men some useful frameworks for their work.