Men’s Health Information and Resource Centre

MHIRC: Resource Kit 2: Practitioners’ Guide to Effective Men’s Health Messaging

mhirc kit2 This guide outlines how the design of health promotion programs should be based on research evidence that explores the complexity of links between men, masculinity and health, and be tailored to the respective audience.


This chapter begins by providing a brief overview of masculinity and manhood and of cultural expectations of males. This includes the need to appear masculine and how societal expectations influence this and in turn how this may influence the design of health messaging and health promotion initiatives.

Male health seeking behaviour is discussed along with barriers and enablers of service access for men. Such barriers include fear of stigmatisation, and unhelpful features of a service delivery environment and communication.

The chapter concludes with suggested strategies for engaging males, and discussion of setting based approaches and workplace programs.

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